IKOT EKPENE AUDIENCE PERCEPTION OF TANGSIO FM SLOGAN “TANGSIO O-YO-YO”
ABSTRACT This study examines the audience perception of Tangsio Fm slogan “Tangsio, o-yo-yo using Ikot Ekpene as the case study. The specific objective among others was to determine perception of the audience regarding the station’s slogan as well as the effectiveness of the radio station slogan; “Tang sio… o-yo-yo”. The study used survey research design […]
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